Schedule

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Thursday, April 16, 2020
7:00am to 8:00am Registration/Continental Breakfast
8:00am to 9:00am Understanding the Dynamic Publishing Industry

Julie Silver, MD

9:00am to 10:00am Writing a Nonfiction Book Proposal

Julie Silver, MD

10:00am to 10:45am Short Stuff: Crafting Compelling Blogs, Blurbs and Bios

Susan Aiello, DVM, ELS

10:45am to 11:10am Morning Break
11:10am to 12:00pm Developing Powerful Content for Nonfiction and Memoir

Regina Brooks

12:00pm to 1:15pm Break for lunch*
1:15pm to 2:15pm Advice from Literary Agents and Editors on Publishing

(Panel Discussion)
Julie Silver, MD, Moderator

2:15pm to 2:45pm Writing and Publishing in Healthcare Advocacy

Michael Sinha, MD, JD, MPH

2:45pm to 3:30pm How to Use Elements of Memoir Writing in Narrative Nonfiction and Self-Help Books

Julie Silver, MD

3:30pm to 4:00pm Afternoon Break

Afternoon Workshop (optional)

4:00pm to 5:15pm Developing and Delivering Persuasive Pitches: Oral Book Pitches and Elevator Pitches

Julie Silver, MD

Receptivity to a book or a business idea often hinges on a minute or two in front of the right people. Oral book pitches and elevator pitches can be defining moments for your work. This workshop helps you make the most of that pivotal moment.

At this workshop, participants get expert advice to develop and refine their pitch. Further practice is offered during breaks on Friday, and then, on Friday afternoon, participants are given 70 seconds to verbally pitch their book (or other idea) to a panel of editors, literary agents, and publishing professionals. At the conclusion, the panelists provide instant, constructive, written feedback designed to help you hone your pitch.

Please note:

♦ You may attend this workshop and develop your pitch, but opt not to deliver your pitch to an audience on Friday.
♦ No on-site registrations will be accepted for this workshop.
♦ This workshop is limited to the first 85 registrants.
♦ Some past participants of this course have had editors and agents sign deals on ideas they pitched during this session.

5:15pm to 7:00pm Break for dinner*

Evening Workshop (optional)

7:00pm to 8:45pm Writers Workshop A

Course Faculty

Boost the impact of your writing by having it critiqued by a publishing professional who is an expert in healthcare publishing.

Workshop instructors will review a sample of your writing that you are invited to submit (this is optional) approximately one month prior to the course. During the workshop, the instructors lead small-group discussions—with no more than 10 attendees—about the strengths and opportunities for improvement in each participant's writing sample.

Not only will you receive valuable feedback on your own writing, but you will gain crucial insights from the discussion of your peers' writing. You are invited to participate even if you don't have a writing sample—the tips you get from the critiques of others' work make it well worth attending.

Note: While not required, most attendees participate in both Writers Workshops A & B. When enrolling for both of these evening workshops, you will be placed with different instructors to afford you access to different perspectives, skills development, and support to meet your writing and publishing goals.

Friday, April 17, 2020
7:00am to 8:00am Continental Breakfast
7:00am to 8:00am Pitches Practice Session

(for attendees of Thursday's optional Pitches Workshop)

8:00am to 9:00am Publishing Thought Leader Articles

Julie Silver, MD and Rusty Shelton

9:00am to 10:00am A Physician's Publishing Journey

Rana Lee Adawi Awdish, MD, FCCP, FACP

10:00am to 10:45am Making English Move

Susan Aiello, DVM, ELS

10:45am to 11:15am Morning Break
10:45am to 11:15am Pitches Practice Session

(for attendees of Thursday's optional Pitches Workshop)

11:15am to 12:00pm How to Get Your Message Out in Today's Changing Media Environment

Rusty Shelton

12:00pm to 1:30pm Break for lunch*
12:00pm to 1:30pm Pitches Practice Session

(for attendees of Thursday's optional Pitches Workshop)

1:30pm to 2:15pm Narrative Writing in Healing: The Power of Stories

Elizabeth Rider, MD, MSW

2:15pm to 3:25pm Using Social Media in Your Professional Work

Tiffany Love, PhD, APRN, FACHE and Ali Raja, MD, MBA, MPH

3:25pm to 3:45pm Afternoon Break
3:25pm to 3:45pm Pitches Practice Session

(for attendees of Thursday's optional Pitches Workshop)

3:45pm to 5:30pm Elevator & Oral Book Pitches

(All course participants may attend)
Julie Silver, MD

5:30pm to 7:00pm Break for dinner*

Evening Workshop (optional)

7:00pm to 8:45pm Writers Workshop B

Course Faculty

Boost the impact of your writing by having it critiqued by a healthcare publishing expert.

Workshop instructors will review a sample of your writing that you are invited to submit (this is optional) approximately one month prior to the course. During the workshop, the instructors lead small-group discussions—with no more than 10 attendees—about the strengths and opportunities for improvement in each participant's writing sample.

Not only will you receive valuable feedback on your own writing, but you will gain crucial insights from the discussion of your peers' writing. You are invited to participate even if you don't have a writing sample—the tips you get from the critiques of others' work make it well worth attending.

Note: While not required, most attendees participate in both Writers Workshops A & B. When enrolling for both of these evening workshops, you will be placed with different instructors to afford you access to different perspectives, skills development, and support to meet your writing and publishing goals.

Saturday, April 18, 2020
7:00am to 8:00am Continental Breakfast
8:00am to 8:45am The Art and Science of Publishing Op-Eds in Newspapers and Online Magazines

Jeremy Samuel Faust, MD, MS

8:45am to 9:30am How to Effectively Use Social Media to Get Meaningful Results

Rusty Shelton

9:30am to 10:00am Morning Break
10:00am to 10:50am Publishing Is Changing the Way Medicine Is Practiced

Julie Silver, MD

10:50am to 11:40am A Plan to Get Your Work Published This Year

Julie Silver, MD

11:40am to 1:00pm Break for lunch*

Afternoon Workshops (optional)

1:00pm to 4:00pm Advanced Workshops (select one)

Advanced Workshops are optional 3-hour small group sessions focusing on higher-level publishing skills. You can customize your learning experience, choosing a workshop from among the following that aligns with your writing or publishing goals.
 

Social Media Bootcamp
Rusty Shelton

A special 3-hour immersive workshop for healthcare professionals who want a current understanding of the uses, career-building attributes, infrastructure, time requirements, benefits, and risks of social media. The velocity of communication is also examined—how you can garner attention in as little as one week. Take home resources to start or refine your social media infrastructure, including your website, blog, Twitter account, Facebook page, LinkedIn profile, Instagram, and Pinterest presence.

Writing a Winning Book Proposal
Martha Murphy or Lisa Tener, MS 

Led by award-winning authors and writing coaches, this 3-hour workshop will help you to start or develop your book proposal. Capture an editor's attention in the first few lines and develop each section in a sophisticated manner. Optimize the content, length, and approach of your book proposal while conveying your passion and staying true to your unique voice. 

Techniques to Maximize Creativity 
Shelley Carson, PhD

This special 3-hour workshop focuses on the writer's creative process and how this process can be enhanced to improve your work. The workshop leader, an expert in behavioral/neurocognitive approaches to creativity, will educate you about the specific brain activation states associated with creativity and how they engage when you are writing. Participants leave this workshop with specific techniques to enable them to maximize their creative efforts in their limited writing time and to avoid “writer’s block.”

Memoir Writing
John Hanc

This interactive 3-hour workshop delves into techniques of memoir writing and will help you to make your personal narrative stand out. The topics covered include, but are not limited to: the construction and value of narrative voice; the five essential ingredients of the first-person essay; how to read your own work as an editor would; and how research can bolster your writing.

Transforming Your Writing from Good to Great
Susan Aiello, DVM, ELS

This 3-hour skills development workshop helps you take your writing skills to the next level. Explore how word choice affects the precision and clarity of your writing and how misused words can compromise its credibility. Get professional advice on commonly cited rules of sentence structure that can be overlooked versus those that cannot. Leave this workshop with concrete ideas to improve your writing by identifying and correcting jargon, obfuscation, and verbosity.

Cultivating Humanism through Narrative Writing
Susan Pories, MD

This 3-hour workshop is led by the associate co-director the of Arts and Humanities Initiative at Harvard Medical School and focuses on the power, process, and publication of narrative writing. The workshop begins with examples of different types of narrative writing followed by an interactive group discussion. Writing exercises with prompts and real-time feedback will keep everyone engaged. You'll leave this workshop with many ideas about how to improve your own narrative writing and where to publish your important ideas and insights.

How to Develop a Medical Podcast
Jeremy Samuel Faust, MD, MS and Lauren Westafer, DO, MPH

Podcasts have become an extremely popular medium for health care providers to educate their students, trainees, colleagues, and even their patients. In this 3-hour workshop, you will receive a step-by-step introduction in how to start your own successful podcast. You will learn what equipment you need, how to set up a basic website, and how to get your podcast to the listener's earbuds. You will also learn innovative and effective approaches to content creation and editing. By the conclusion of the workshop, you will be prepared to start your own podcast.

Advanced Social Media Skills to Build Your Professional Reputation
Dana Corriel, MD

This 3-hour advanced workshop is for participants who are already using social media and want to learn more about how to use it effectively and efficiently. Beyond the basics there are many opportunities to disseminate important health information and build your professional reputation. This workshop will focus on tools and strategies that can be used with various online communication platforms to bring your work to the right audience at the right time. Structured and interactive exercises will help you to focus on goals and create content. You will leave armed with a more sophisticated and dynamic social media tool box that you can use to support your work.

*There are many convenient and varied lunch and dinner options within a short walking distance of the course.